About

Princeton students

By the campus community, for our campus community

Princeton’s UMatter was created by students, staff and faculty working in partnership. Through educational programs, social media presence and a website that functions as a hub of information, Princeton’s UMatter promotes:

  • Being an effective bystander  – Getting involved BEFORE problems escalate, in order to prevent harm.
  • Making healthy choices  Practicing self-care to achieve our full potential at Princeton and beyond.
  • Caring for others – Each of us doing our part to look out for others and offer help and support.
  • Taking action – Going beyond awareness to take action.

UMatter’s Framework

Princeton’s UMatter was created to provide a framework that links prevention initiatives across the campus. Under the UMatter brand, students, faculty and staff can more easily find resources, learn skills and utilize them to intervene effectively as a bystander and make healthy choices.

UMatter helps the Princeton community prevent and address three health and safety issues common to college campuses:

In addition, Action Matters is a cross-cutting theme emphasizing the importance of making active choices, both for your own well-being and to support the health and safety of those around you.

UMatter’s Partners

Collaborative relationships with various University bodies (e.g., residential colleges, centers for diversity and inclusion, Graduate School, Outdoor Action and athletics) are fundamental to the success of UMatter. Our partners enrich UMatter programs and can serve as co-facilitators with staff in three key departments within University Health Services:

Current students are key UMatter partners. Students, including Lindsay Eysenbach ’15, Kathleen Newman ‘15 and Shayla Reid '15, created much of the web content and drive UMatter’s social media.

UMatter's Inspiration

While Princeton’s UMatter initiative is tailored to our unique culture, we want to acknowledge the campaign that inspired us: the University of Wisconsin–Oshkosh’s UMatter campaign. We are grateful to its creator, Shelly Maxwell, and appreciate the wisdom and guidance she provided during our development process.

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